Saturday, February 11, 2012

Blogger 6 Times 6



Tammy T works in New York City as a communications manager for an adult beverage company focusing on brand public relations and influencer entertainment. She was raised with the old adage, “If you don’t have anything nice to say, don’t say anything at all,” but has found living by it to be a challenge.” She states that her nine years of experience is “a study in ethics.”  Her company produces products that have duality consequences joy or “if abused unimaginable sorrow.” A challenge to reconcile during the temperance movement and progressive 18th amendment: Prohibition.


                  The Temperance Movement

I can only imagine the ups and downs of a product attached to historical controversy. I’m sure the effort of the American Temperance Society that began in 1826 was under the influence of Kant intoxication. The founders of the society probably never lived to see their success. They also never lived to see its damaging consequences on society.
 


                   The Prohibition

Her corporation acknowledges the duality of their product and the right for society to consume. The corporate social responsibility is advertisements enforced by strict codes. The ethical dilemma she faces is the morals of the community who oppose workers in this industry and the rational right of a business. She notes the authors, “Codes by themselves do not always offer solutions to the dilemmas we face on a day to day basis. It is where the code ends that our personal ethics must take over.”

The instant decisions she faces everyday may cost her the time to make the best decision. It is only human that one working in such an environment would appeal to emotion. And so, she shares her supervisor’s comment to “practice “stopping time” – focusing less on ‘getting things done’ (fast and in a hurry), but instead paying closer attention to how I get them done (with insightful consideration)."

The inner emotional life is complicated. Our own feelings can betray us so with great caution one must practice: Stop time. It is the Bok's model for decision-making.   Check in with yourself.  Question the through ethical moral principles.  And most importantly keep yourself open to dialogue or multiple views. Most times even after such insightful evaluation you might arrive at a better logical answer. The duality in the practice of Stop Time are the times when you’re immediate gut (or the heart) was right at the start.














Lauren: Blog 2 We All Have Our Secrets




If media experts wonder why journalists aren’t trusted then obviously they haven’t read the Boston Globe. Lauren swears to tell the truth, the whole truth and nothing but the truth. The case study on the recent capture of long time criminal James “Whitey” Bulger marks the success of one of FBI’s top ten most wanted fugitives.  Journalists Shelley Murphy and Maria Cramer were on the beat of a Hollywood story. Murphy caught on to the FBI press release of the stating the new marketing strategy. In the past we would see pictures of fugitives on shows like America’s Most Wanted. Today this PSA was designed to target the criminal’s long time girlfriend Catherine Greig.

Shellly Murphy
Lauren shares that “Whitey” was a name everybody knew in Boston. In 1943, Bulger was charged with larceny and eventually joined a gang. He spent time in juvenile reformatory and then joined the Air Force. Between 1956-59, he was in prison for armed robbery and hijacking.  He reached criminal acclaim in 1979 when he succeeded as the head of the Winter Hill Gang.  There seems to be various stories, myths, and sides of “Whitey” that are hard to confirm. But it is certain that while he worked for the Winter Hill Gang, he was also an FBI informant.

Furthermore the FBI agent John Connelly partnered with Bulger to exchange secrets between the FBI and the mob. Connelly was eventually convicted of second-degree murder and Bulger’s right hand man while in prison wrote a book. Matt Damen and Ben Affleck are in the process of making it into a movie. Other rumors are Mark Wahlberg trying to get a meeting with Burgler at the jail. Another twisted fact is Bulger’s younger brother William was the former President of the Mass. Senate. He allegedly had been in contact with his brother while in hiding.
Media Mobster Jennifer Peter


You could not write a better script. Shelly Murphy had known this was a hit. She did the research and reporting even before the launch of FBI’s PSA. As the story started to cool, Shelly Murphy, Maria Cramer working under media mobster Jennifer Peter released the name of the tipster.

Lauren points out that secrets exist for a reason. She faults these Jennifer Peter on the grounds that consequences were not taken into action.  “A Great deal of thought and discussion went into the decision to name the tipster……it seemed imperative to give as accurate and full accounting as we could,” said Peter’s the Globe ‘s deputy managing editor.  I think she should take Lauren’s advice on a Utilitarian approach to disclosure. Publishing the identity of a person who brought justice to all the families who were hurt by a master criminal is entitled to their privacy. An editor should be responsible for maintaining her secret on every level its universal law.
It appears to me that Lauren uses this example to support her belief that secrets disclosure relies on its content. 

You want the truth?


“The Freedom of Information and Privacy Acts……… information that makes an impact on someone’s personal privacy—may be withheld.”  FBI Protection of Personal Privacy

Fox News: Protect Tipster 





Billy Skelos  Blog 4

Time For Change January 26 2012

 According to Billy, in a new age, a definition regarding the practice of Public Relations requires a sort of responsibility to the ever-changing ways of its form. However he states the old “ vague” definition, “public relations helps an organization and its public adapt mutually to each other” was relevant pre-internet. The change in communication technology demands for new meaning with new implications. He points out that “the main issue here is that the old definition does not fit the mold of the public relations industry anymore.

Many bloggers in our group have stated that the definition was outdated. The question here is how do we redefine a new infantile medium? According to Billy, change requires reason.

He discusses Gerry Corbett’s article about where public relations was in the past and where it is headed. His main issue is the lack of privacy on the Internet.  Billy addresses Corbett report that the “PRSA and the FTC are monitoring various public relations practices.”  This statement is problematic because it is still “vague”. Billy takes an Utilitarian approach with his redefinition: “Public relations should be defined as managing the stream of ever changing information between the public and it’s organizations, while maintaining relevance to the society in an ethical manner.”

This is approach would require public relations professionals to acknowledge the common sense in practice.  I am not sure why PRSA is having such a hard time defining a code. Do they know Wikipedia?

 “An ethical code is adopted by an organization in an attempt to assist those in the organization called upon to make a decision (usually most, if not all) understand the difference between 'right' and 'wrong' and to apply this understanding to their decision.” (wikipedia/ethic code).



Corporate social responsibility is being adopted by the emerging changes of Internet transparency. Whether they do it for profit or not, it is still serving the community as Tammy freely stated about her company. Public relations should at bare minimum identify the transformation of a society. A code has a right to evolve within the structure of the public communication.


Melissa’s Blog






In her blog Melissa shares her framework of ethical decision-making by first defining ethics is a set of moral principles. She asserts that ethics cannot be based on one’s own feeling. If desire to action was the basis of approaching a public dilemma then individual feeling may distort the ethical set of moral principles. She follows by distinguishing that laws are not ethics but a rule of what one can or can do. Therefore she believes that “being ‘ethical’ is not the same as following the law”. Neither law nor feelings may be required for the principle of moral obligation to be honest and compassionate. This ethic framework is why Melissa believes everyone deserves to know what is going on in society.



By citing an article from the US News (Why Classified Secrets Should be Kept from the Public), she argues against Gabriel Scheonfeld’s discussion on his latest book titled,” Necessary Secrets; National Security, the Media and the Rule of Law.  Schoenfeld argues why the public is better off not knowing what happens. He stated, “The public has a right, through electing government, to have some information kept from them and from our enemies.” But Melissa opposes that his statement violates her right to know. Decisions made today will impact her future

She proceeds by referring to an article by  Robert Novak column July 14, 2003, where Novack, accidently spilled the identity of CIO covert agent Valerie Plame as Valerie E. Wilson. He disclosed the organization of the cover up name but was never charged. He was protect by the legal for Novack did not know Valerie Plame was the covert agent. The whistleblower was eventually traced back to former Vice-President advisor “Scooter” Libby who also leaked it to members of the press including NY Times Pulitzer Prize-winning American journalist Judith Miller.



 In 2005, Miller was jailed for 85 days for refusing to disclose her source in the government probe. She was schedule to receive the First Amendment Award given by the Society of Professional Journalists at their convention on Oct. 2005.

Miller’s ethical principle relied on what is legally known as the “Reporters' privilege.” In the United States, a reporter's protection under constitutional or statutory law, from being compelled to testify about confidential information or sources. It may be described in the US as the qualified (limited) First Amendment right many jurisdictions by statutory law or judicial decision have given to journalists in protecting their confidential sources from discovery. The protection of journalist’s sources is also known as Shield Laws. I believe NY State does honor this act.



Melissa’s Pluralistic views of disclosure depend on the potential harmful consequences to the public, a person or business. With known negative knowledge it makes it difficult to remain a secret’s secret.





Kimmee






Kimmee’s blog deals with the current dilemma in which our country treats our amateur athletes. Her blog is a auto-biographical account regarding the revocation of her college scholarship due to a sport injury.  She found herself divided between exposing a secret and balancing the consequences.  A phenomenon that is just reaching the surface with NCAA’s lack of social responsibility.



“The United States of America is the greatest nation on planet Earth. However, as long as our nation remains, there are three groups that you can always expect to be corrupt—Our politicians, Wall Street, and the NCAA. In the last few years, the NCAA has gone from questionable to laughable” (Bleach Report).



Kimmee discloses how her scholarship became an issue after she was injured. She admits a slight lack of trust on behalf of 2 coaches. And in the end she learned it was just a matter of lies.

And lies are what NCAA ‘s criticisms are centered. If you go their website it appears as if they are the scientist of amateur athletics.  Current media would disagree with many of their practices. Not too mention the stress of the student/athlete and maintaining complete control without any guarantees.  The have a been accused of low scholarship and unfair contractual agreements. They require a four-year commitment but the university is only committed to one. The NCAA bylaws seem to compromise the amateur’s talent by restriction of professional contracts.  Not only are student/athletes being short-changed, they are restricted to sell their any team brand product they own. The NCAA feels it is fair that they sell the talent athlete brand.  Here is there mission statement:


The NCAA enforcement program strives to maintain a level playing field for the more than 400,000 student-athletes. Commitment to fair play is a bedrock principle of the NCAA. The NCAA upholds that principle by enforcing membership-created rules that ensure equitable competition and protect the wellbeing of student-athletes at all member institutions. The enforcement program is dedicated to creating positive student-athlete experiences by preserving the integrity of the enterprise. The mission of the NCAA enforcement program is to reduce violations of NCAA legislation and impose appropriate penalties if violations occur. The program is committed to the fairness of procedures and to the timely and equitable resolution of infractions cases.  

Kimmee did not share her secret. She not only took into consideration her reputation but she understood the impact on her team members. An element of sports is to foster the idea of community through team. Many student/athletes seem to remain loyal to their university and team. In the cases where a player cannot play their last year, they seem to lose their scholarships. This is the worst case of corporate or non-corporate social responsibility. They just landed a $11 billion dollar deal with CBS/ESPN and Fox Sorts. I think her ending quote about journalist seems to apply to NCAA ""In other words, some journalists may believe it's acceptable to lie to a crook to get a story, but they professionally resent being lied to by any source, regardless of the motive" (Patterson & Wilkins p. 34).


Studies have shown that women in sports are more likely to be injured.




I did not find or was not allowed to see any of their policies. All of their videos are being controlled and I can safely say they are the anti-ethical philosophers. Kimmee’s blog to silence is moral character in action. An admirable ethical decision that qualifies as a universal law. I do not have that kind of emotional self control but through her blog I am definitely inspired.


 

Saturday, February 4, 2012

Blog #5: “Personnes s'Expriment Librement”


“Personnes s'Expriment Librement”

A French Definition of the Word “Blog":

“People are freely expressed”

            The veil of bloggers made it clear that these people of interest went beyond just necessity. The communitarian social media emerged as the unheard voice of the people who demanded the “right to know” (Patterson & Wilkens, page 132). Words so loud they took it upon themselves to leak private information. “Plaisance and others assert that to be detached and objective about genocide and hate is to condone it” (Patterson & Wilkens, page 158). If one substitutes suicide for genocide in this statement perhaps one can see why the Suburban Journals’ team decided to publish their story (My Space Hoax Suicide).  

Steve Polkin, editor Dave Bundy and lawyer Marvin Lindmark’s decision to print stands on the ethical principle of what the public “needs to know” (Patterson & Wilkins, page 132). Bloggers took SJ’s bait, “veil of ignorance” and effectively put “distributive justice” into play (Patterson & Wilkens, page 134). Ironically anonymity was the same weapon mother Lori Drew and daughter Sara Drew used to kill the privacy of Megan Meier.  Her young adolescent mental garden was no longer a secret. The desolation of imbalance and depression was masked by the illusion of a MySpace boyfriend.  The intent to mentally harm was evident to digital media expert users. The collision of events demonstrates John Rawl’s theory of, “relative equilibrium” (Patterson &Wilkens, page 134).

            In his follow up article To Name or Not to Name, Polkin admits, “Dave and I knew the story would generate outrage.” Their loyalties to victims and readers were in conflict with their commitment to absolute truth. In the case of Lori Drew, the Computer Fraud and Abuse Act in 1984 amended with USA Patriot Act in 2002 was deficient of social media cybercrime violations. This impasse fueled the peoples’  “right to know” movement.  


At UCLA, Pr. Eugene Volokh does more than teach Constitutional Law. He is a nationally recognized expert and writer on the First Amendment, cyberspace law and harassment law.  In his view, “our legal system (and perhaps human nature) operates by analogy, and analogies that rely on multiple meanings of the same word are unusually powerful” (Volokh, page 45). Under the legal definition of injurious harm there are over 40 varieties of the adjective. Corrupt, depraved and detrimental could fore fill the requirement of the public's need to know. The warrant falls under the SJC: Code of Ethics and under society’s, “constitutional right to think things through in their own ways” (Volokh, page 35).


Here is Title 1 8 of the US Code as of January 7, 2011:
Chapter 47: Section 103;

“(9) knowingly uses, produces, traffics in, has control or custody of, or possesses hardware or software, knowing it has been configured to insert or modify telecommunication identifying information associated with or contained in a telecommunications instrument so that such instrument may be used to obtain telecommunications service without authorization”(http://www.law.cornell.edu/Title 18/Chptr 47).


             This current version was an unknown policy to Polvik and Suburban Journals where their conviction of harm existed. Megan Meier committed suicide on October 6, 2006 and SJ published their article on November 11, 2007.  The question to publish was still unattainable without losing the media’s social responsibility to  Drew’s right to privacy.  Meanwhile contradicting the fact that the police, prosecutors and the FBI did not find any evidence to “charge her with any existing crime” (Malone). If we apply Bok’s definition of “discretion as an intuitive ability to discern what is or is not intrusive or injurious,” we could measure the violation (Patterson & Wilkens, page 131). The intention to emotionally harm with the weapon anonymity is no longer a secret.

             
The logical reasoning would fit with into various philosophies from Potter, Kant, Aristotle or Plato’s principles of truth. Analysis of Suburban Journllists & The Post decisions work ethically together  All of which spin right back to the ethical news values stated in chapter 2 (Patterson Wilkens, page 35). "This is why you want multiple sources" (Pr. Kabak Class 3 Lecture) in your articles.. Values, Facts, Loyalty are diversity where “discretion demands moral reasoning” (Patterson & Wilkens page131).

Democracy holds all socially responsible for our actions in language, websites or social networking platforms,  the truth will be sound in a market place of ideas. Adios.



               



Works Cited:

Patterson, P. & Wilkens, L., Media Ethics: Issues and Cases 7th Ed., McGraw-Hill, New York 2011.

Volokh, Eugene, "The Troubling Implications of a Right to Stop Others from Speaking About You" (PDF). Stanford Law Review; Vol. 52, No. 5) 2000.




Kabab, Pr. J, CM 503 Class Lecture 3, SHU


Work Referenced:



 Andrew M. Grossman is Senior Legal Policy Analyst at The Heritage Foundation.

Saturday, January 28, 2012

Public Relationships: What’s Love But a 2nd Hand Emotion


Blog 4 CM 503
 
I've been thinking of a new direction
But I have to say
I've been thinking about my own protection
It scares me to feel this way.

Tina Turner



"You may only be one person to the world,

 but you may also be the world to one person."

 - anonymous quote
 
            This quote should be applied to social media. For one person can alter the view of the world. Ethically it is right only if within the message consists the nature of love for humanity. Unfortunately love is intangible and cannot be qualified  for media policies or codes. Yet advertising and public relations through art and beauty use emotion to sell their product. Using the emotional and psychological persuasion strategies they mask the decision consumer to buy.



          The first problem in PRSA’s definition is making up it’s own definition of public relations. Merriam-Webster defines public relations as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved” (1). The new definition should require a standard definition that is mutually agreed upon by the public. The alarming misuse of adapt contradicts one of its definitions as, “adjustment to environmental conditions” (2). Is the purpose of goodwill and adaption clear by the current definition? I would have to say no.


            It omits the public relations participation in anti-trust laws and the cartel of industry. It fails to recognize that PR shares the same intent of a corporations’ bottom line.  The reason being that a person, an organization or a corporation for the purpose of spreading positive messages hires public relations firms. This is a conflict of interest as there is no ethical responsibility to the public. Furthermore, what if the corporation is not so positive? A public relations professional may be tempted to use unethical techniques to hide the bad quality.





            In a Forbes article, PR Robert Wine defines the power of PR as "earned media" in the form of an article rather than "paid media" in the form of an ad”((3)).  But in our current world where advertising has become “clutter” ((4)). This hoarding of ads makes the value of PR difficult to measure. Wine stated, “delivering that value, though, and at the right price, is hard--and getting harder” (5).



            This dilemma seems to be at the core of PSRA’s definition. Where are the boundaries? Why are only 10% of all PR professionals’ members of the PSRA?  Who monitors the other 90%?  The truth would be the answer.



            However social media has served to reform the way society sees the truth.  A condition of anti-trust laws is the accountability for a corporation to qualify the public need for their product. The common function of PR is to create marketing strategies business. The accountability may fuse into a PR marketing strategy and may lead to false persuasive claims of public need. Due to the many channels available, differentiation has become difficult. PR firms sell themselves by the value of good PR. “ Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard--and getting harder” (6).



            The transparency of social media has distorted and enlightened the nature of a corporate identity and its transactions. The Internet media transparency appears to threaten the sustainability of big business. Unlike celebrities, transparency of either positive or negative actions can lead to million dollar cosmetic deals. In direct contrast the social media supported anonymity consumer may distort the truth to the general public. This online opposition battle between an entity and the public would disable any kind of mutual adaptation to both parties. Furthermore a society acceptance of uncertainty as truth may have harmful consequences for the majority.



            In his work, Concluding Unscientific Postscript to Philosophical Fragments, the existential philosopher Søren Kierkegaard wrote, “‘subjectivity is truth’ and ‘truth is subjectivity.’ This has to do with a distinction between what is objectively true and an individual's subjective relation (such as indifference or commitment) to that truth” (7). For example, the intangible emotion of love can be non existent  to one individual but real to another.  Subjectivity and truth are both evident in the online world on transparency, justice, accusations, and autonomy. All of which can lead to harm community.



            The psychology of mass media is the reasoning behind the Hays Code, “the larger audience of the film, and its consequential mixed character. Psychologically, the larger the audience, the lower the moral mass resistance to suggestion” (8). Perhaps the reason postmodernism has abandoned the power of truth is due to overexposure of views in the digital age. This is the biggest hurdle in Corbett’s article, “Maintaining PR’s ethical standards in the digital age.”



My revised definition:



Public Relation's  function with an ethical obligation towards the maintenance of goodwill towards their clients and the general public.



            This definition implies ethical behavior on both organization and the public. Awareness about possible inaccuracy on the Internet must be made clear to the general public. Media studies must be incorporated into our child education system. And under the ethics of a higher power, society must decide on a new social contract in social media.


It's physical
only logical
you must try to ignore
that it means more than that

What’s love got do? Got to do with it?

What’s love but a second hand emotion?










Works Cited:

















(8) Hays Code: Reasons for Supporting Preamble