Water.
It rejuvenates, hydrates and cleanses our body. It can heal,
baptize and nurture our human ecology. It has been used as a source of travel
between continents and even in block-bluster movies like the Titanic. A story
based on the tragic event of ship sailing through the Atlantic sea and hitting
an iceberg of which both are forms of the chemical substance H20.
I only become a morning person
after my first cup of coffee. Today however, I reached for my 1 liter eco-shaped
bottle of Poland Spring and it occurred to me that I have been drinking Poland
Spring water for the majority of my adult life. I discovered it while attending
college in Boston in the early 90’s. It was considered part of the student
actor handbook: like cigarettes and wearing all black you had to show up to
class with a huge bottle of water. So, roughly I have been drinking Poland
Spring water for over 20 years, which is a lot longer than I have been drinking
my pumpkin spice latte from Starbucks.
More unusual is the difference of exposure
between Starbucks coffee and Poland Spring water. Starbucks exists on every
corner of Manhattan including department stores, universities and bookstores; but this true of Poland Spring water found in every deli, subway and drugstore.
According to their website the
Poland Spring was caused by a glacier in Maine about 20,000 years ago. In 1793
the Ricker Family opened a small inn that led to the opening of a bottling
plant in 1845. The healing powers of Poland Spring water came from the tale
that Mr. Ricker cured his upset stomach by drinking the spring’s water. Soon
many journeyed to Poland Spring to drink its healing magic. This led to smaller
bottling sizes, national distribution and eventually the water that is a part of my
everyday life.
What makes their water marketable?
It’s the source of their water.
They claim that the consistency of their water is tested to ensure the
geological makeup and weather patterns of the springs match to original spring
Mr. Ricker bottled back in 1845. By monitoring the surrounding
ecosystem they assist in its preservation. Beyond plant and aquatic
responsibility, they test their water for safety and absence of BPA
(bisthenal-A). Since the 1930’s this organic estrogenic compound was commonly
used in the production of plastic materials. However in 2008, it was discovered
to have harmful effects specifically on pregnant women and fetuses. Canada and
Europe have banned BPA in the production of baby bottles.
This is what makes them stand out.
A consciousness to the earth and a commitment to the health value of pure water are at the core of Poland Spring 100% Natural Water.
Their products range in portion
sized eco-shaped bottles including 1 liter, 500 ml, 1.5 liter and 20oz. liter
bottles. Their products are available in 3 liter, 1 gallon and 3-5 gallon amounts. Also
they have flavored varieties of sparkling waters such as lemon, lime, raspberry
lime and mandarin orange.
Their target audience is the
health and environmentally green conscious individual. The 8oz. mini with added
fluoride is even targeted to include teeth conscious children.
Poland Spring 100% Natural Water is now part of Nestle
Waters North America Inc., the largest water bottling company in the United
States.
Just like their product their mission statement is
transparent.
Corporate Responsibility:
A package beverage company focusing on natural products, our
success depends on both the long-term productivity of the waters and lands that
support our business and our relationships with our neighbors, consumers,
employees and other stakeholders. We refer to this
“concept as creating shared value.”
For more information
on their parent company visit:
