The Value of Water

Water.

It rejuvenates, hydrates and cleanses our body. It can heal, baptize and nurture our human ecology. It has been used as a source of travel between continents and even in block-bluster movies like the Titanic. A story based on the tragic event of ship sailing through the Atlantic sea and hitting an iceberg of which both are forms of the chemical substance H20.

I only become a morning person after my first cup of coffee. Today however, I reached for my 1 liter eco-shaped bottle of Poland Spring and it occurred to me that I have been drinking Poland Spring water for the majority of my adult life. I discovered it while attending college in Boston in the early 90’s. It was considered part of the student actor handbook: like cigarettes and wearing all black you had to show up to class with a huge bottle of water. So, roughly I have been drinking Poland Spring water for over 20 years, which is a lot longer than I have been drinking my pumpkin spice latte from Starbucks.

More unusual is the difference of exposure between Starbucks coffee and Poland Spring water. Starbucks exists on every corner of Manhattan including department stores, universities and bookstores; but this true of Poland Spring water found in every deli, subway and drugstore.

According to their website the Poland Spring was caused by a glacier in Maine about 20,000 years ago. In 1793 the Ricker Family opened a small inn that led to the opening of a bottling plant in 1845. The healing powers of Poland Spring water came from the tale that Mr. Ricker cured his upset stomach by drinking the spring’s water. Soon many journeyed to Poland Spring to drink its healing magic. This led to smaller bottling sizes, national distribution and eventually the water that is a part of my everyday life.

What makes their water marketable?

It’s the source of their water. They claim that the consistency of their water is tested to ensure the geological makeup and weather patterns of the springs match to original spring Mr. Ricker bottled back in 1845. By monitoring the surrounding ecosystem they assist in its preservation. Beyond plant and aquatic responsibility, they test their water for safety and absence of BPA (bisthenal-A). Since the 1930’s this organic estrogenic compound was commonly used in the production of plastic materials. However in 2008, it was discovered to have harmful effects specifically on pregnant women and fetuses. Canada and Europe have banned BPA in the production of baby bottles.

This is what makes them stand out. A consciousness to the earth and a commitment to the health value of pure water are at the core of Poland Spring 100% Natural Water.

Their products range in portion sized eco-shaped bottles including 1 liter, 500 ml, 1.5 liter and 20oz. liter bottles. Their products are available in  3 liter, 1 gallon and 3-5 gallon amounts. Also they have flavored varieties of sparkling waters such as lemon, lime, raspberry lime and mandarin orange.

Their target audience is the health and environmentally green conscious individual. The 8oz. mini with added fluoride is even targeted to include teeth conscious children.

Poland Spring 100% Natural Water is now part of Nestle Waters North America Inc., the largest water bottling company in the United States.

Just like their product their mission statement is transparent.

Corporate Responsibility:

A package beverage company focusing on natural products, our success depends on both the long-term productivity of the waters and lands that support our business and our relationships with our neighbors, consumers, employees and other stakeholders. We refer to this 

“concept as creating shared value.”

http://www.polandspring.com/ - /home

For more information on their parent company visit: 

http://www.nestle-watersna.com/