Water Born Better

It never occurred to me that water was more than active hydration. The mineral content of any water is measured scientifically as TDS (total dissolved solids). For an illiterate science water consumer like myself, the significance of such experiments means nothing. I never did quite get the scientific table of elements in high school. I was too busy listening to Madonna in my head, “dum   dum   dummgh… Like a Virgin…weeee! Now when I see words and phrases like alkaline, pH balance, and bicarbonate they have the same effect as Mandarin Chinese letters. I do not know what they stand for.

Preservation of the actual springs are not the major issue although I will discuss it in future posts. The concern is keeping the water uncontaminated for distribution. The TDS (total dissolved solids) measures the elements we cannot see in water such as metal, salt or minerals. Its purpose is to detect the overall purity of water. In theory, the lower the TDS number then the purer the water. Swimming a bit deeper into the Poland Spring website, they reveal how they monitor their water from spring to bottle. The quality assurance is fortified by Poland Springs 10 Step Quality Process:

1.  Source Selection and Monitoring

2.  Source Water Receiving and monitoring

3. Water Storage and Monitoring

4.  Micro-filtration

5.  Ultra violet/ Ozone Disinfection

6.  Bottling Control

7.  Packaging Control

8.  Clean-In-Place (C.I.P.) Sanitation Process

9.  Plant quality Control and HACCP Program

10. Corporate Quality Assurance Program

To learn more visit the Poland Spring website and download: The Bottle Water Quality Report.

This free user-friendly pdf content is an authentic and genuine reveal of Poland Springs identity. They do not bore you with every detail on actual reports but instead make them available for those who have no life, are bald and do not know how to drive to Fairfield CT. 

Here is a sample of it:

THE WATER ANALYSIS REPORT

Dated December 2010, 1^st-2^nd Quarter

No Volatile Organic or Synthetic Organic Compounds Detected.

All Radiological results are in full compliance with all FDA and EPA standards for bottled and drinking water.

All values provided in milligrams/liter (mgl) unless indicated otherwise.

• Calcium            4.0-9.5
• Sodium             1.8-6.4
• Potassium         ND***
• Fluoride            .075-.17
• Magnesium       .78-1.5
• Bicarbonate       5.9-31.5
• Nitrate               .11-.95
• Chloride            .82-10.7
• Copper              ND
• pH (units)          6.0-7.1
• Sulfate              1.3-7.3  *MRL .10          **MCL 250.
• Arsenic             ND       *MRL .0014      **MCL .010
• Lead                  ND       *MRL .005        **MCL .005

TOTAL: TDS          29-59         *MRL 1.00      **MCL 500

MRL* Minimum Reporting Limit

MCL** Maximum Contaminant Level

ND*** Non Detectable

Calcium, Magnesium, Bicarbonate, Chloride, all exceed the MRL

None of their minerals/metals test surpass the MCL** standard.

Boring right? But, when identified these features may nurture while hydrating. Bicarbonate is a biochemical player in the pH system balance of the body’s alkaline or acid levels. To keep it simple it helps process proteins and strengthens enzymes without which one could die.

Poland Spring 100% Natural Spring Water:  Born Better is the unique slogan and talkable factor discussed in Bhargava, R (2008). Clarity is their position with spring heritage as a twist. This fusion of advertising differentiation is brilliantly demonstrated on its corporate website. It is an interactive dialogue featuring user choice and freedom. The language of nature is directed to all humanitarians who understand the tone and personality.They target people who feel the innate desire to reconnect with their environment and health. A purity like no other water because the nutrition is that of mother earth. Think of Poland Springs as home birthing facilities for H20. It is still water but it is delivered better.

 “Dum dum dumgh….Like a Virgin… Weeeee!”