Saturday, January 14, 2012

Fernando Brokovich CM503 Blog 2


Fernando Brokovich
Blog #2

            In August of 1992, the Law Firm Masry and Vititoe assigns 32-year-old Erin Brokovich the task to file a pro bono case regarding Pacific Electric’s interests in buying a family residence in Hinkley, California. However, Brokovich notices blood samples mixed in with the real estate files. Though she has no formal legal training, Erin discovers that Pacific Gas & Electric allowed the leakage of a contaminant called Chromium 6 into the well water of Hinkley, California, for over 30 years. Several residents of this small desert community suffer from ailments ranging from chronic nose-bleeds to cancer.


            Now for the purpose of decision-making, let us assume that in 1992 I worked as a local news reporter. I come across Brokivich’s confidential research documents that justify the claim that Hexavalent Chromium 6 is carcinogenic through inhalation and possibly through ingestion. I make copies of her documents and discern if this illegal act justifies the greater good. I also learn that certain people feel this information should be kept secret.

            Without a doubt I would utilize the dialogic ethic as “the protector and the promoter of the emergent, the unexpected, and the unforeseen-it is the communicative home of hope for an idea, a viewpoint, or an action that has not yet been apparent” (Arnettetal, page 55). Answers to questions would then lead me toward an ethic decision. Why would someone want this to be a secret? Who is at stake by this disclosure? If the possible answer the prematurity of information would give P&G time to cover up its mess then my decision would be to keep it a secret. But another hypothetical answer might lead to a different choice. For example the documents had substantive factual proof that P&G was leaking Chrome 6 into the drinking water and people were being hurt. I would have to reveal the information and suffer the consequences.

            If I report on an issue without valid facts then I risk losing my credibility. “Media practitioners of all stripes, regardless of why they are using media channels, aspire to have one thing: credibility” (Plaisance page 27). A news package about P&G based on documents without all the evidence could damage the company, its employees, employee’s families and perhaps stir up a panic within the community. Morality of care would help to judge the impacts of such exposure. For Brokovich her success in the case against P&G led to a movie of her story starring Julia Roberts and her own TV show. She continues to reveal any injustices that might hurt the good of the people.

            But still today people like Michelle Markin are not supporters of Brokovich. Markin wrote an article on Michael Fumento’s website accusing Brokovich of a case with an appeal to emotion rather than logic. She wrote how “individual anecdotes always make good witness statements and emotional dramas. They are not, however, scientific proof” (http://fumento.com/brockovich/mickeyerin.html ). She also notes investigative journalist and science author Michael Fumento’s recent article in the Wall Street Journal last week, “no one agent could possibly have caused more than a handful of the symptoms described, and Chromium 6 in the water is almost certainly couldn’t have caused any of them” (http://fumento.com/brockovich/erinwsj.html). Both Markin and Fumento accusations are an appeal to logic that is indeed illogical. Fumento is not a scientist or expert. Notice how he states Chromium 6 in the water is almost certainly could not be the cause. He uses absence of evidence to justify his claim. Markin confuses her audience on the failed reasoning of emotion and scientific proof. The Brokovich case was built on the “need to be ‘contextualist’ in our thinking, according to contemporary philosophers. That is we need to realize that the complexities of a dilemma will often dictate how we might apply certain principles, and that these principle are not one size fits all” (Plaisance p. 241).

            Now if this was still 1993, I might consider doing my own quantitative case study. However continued research by the US Dept. of Health and Services reported that ingestion of Chromium 6 in lab rats did indeed cause cancer. The issue at hand is to figure out how much humans can drink Chrome 6 before getting cancer.

            On September 30, 2010, the EPA’s released the Iris Program draft of human health assessment for chromium-6. This draft IRIS health assessment addresses both non-cancer and cancer health effects associated with the ingestion of chromium-6 over a lifetime. This is the first EPA cancer assessment for hexavalent chromium 6 by ingestion. (U.S. Environmental Protection Agency EPA
Chromium6indrinking water.pdf)

            I am all about relativity. But also believe in the universalism of truth where “ethics is about how we grapple with the difficult gray areas” (Pliansance pag 22).


Works Cited:

Pliansance, PL Media Ethics Thousand Oaks, CA 2009
Arnettetel Approaches to Communication Ethics, The Pragmatic Good of Theory Chapter 3 .pdf


Links Cited:











1 comment:

  1. very well written & researched. Erin's discovery made her a reluctant hero.

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